Not Much Fits

It’s been pretty hard to miss. The new campaign for ‘Bloke Coke’, Coke Zero. It’s everywhere. Some sad looking bloke walking around saying offensive things, with a sense of purpose about walking somewhere. But where is he going with his gang of similarly fired up middle of the road individuals with absolutely no sense of personality?

In one version they even have a go at us tall people, they use the line “Gigs without tall people” The cheek of it. I have a better idea, how about gigs without your poor chemicalized coke (which doesn’t even have sugar, whats the point of that, I think most blokes would prefer a beer or a water, wake up Coca Cola!)

This is how it was reported on the Brand Republic website

LONDON – Coca-Cola has aroused the wrath of mental-health campaigners, women and tall people with its new campaign for ‘Bloke Coke’, Coke Zero.
The soft-drinks giant has already pledged to drop an execution that features the strapline “Blind dates without the psychos” after receiving complaints from mental health charities, including Scottish anti-stigma campaign See Me.

A spokeswoman for Coca-Cola said: “Mental health is a sensitive issue and we appreciate that this ad may offend some people.”

In total, the Advertising Standards Authority has received 14 complaints about the campaign, created by VCCP. One execution using the line “Gigs without tall people” was slammed for encouraging verbal and physical abuse of tall people. Another, with the strap “Girlfriends without a five-year plan”, sparked complaints that it was offensive because it implied that all women want to do is settle down.

The ASA is considering investigating the complaints.

If you would like to complain about the advert click here